When eating at home, most people prefer to spend their time enjoying their meal, not standing over a hot stove. After all, in today’s society, consumers have less leisure time. We want to spend our time as efficiently as possible – but without compromising on taste or pleasure. That goes without saying. In a nutshell, we are short on time, but big on taste. That is why quick-to-prepare meals are becoming more and more popular - certainly those with guaranteed quality.